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Clientx has worked with companies across many different industries. We take every single part of your business into account to determine what will generate the best results for your business. Some of things we take into account include, but are not limited to: company location and service area, industry, ideal customer, budget, services/products and how many different services/product you sell, sales process, company goal, previous ad data (if any), overall business model, timeframe (typically for something limited such as an event), what regulations take place (primarily occurs in medical and financial industry based businesses), and many more!
Great question! It’s very important to us that you know exactly what you are paying for. A large amount of work is done at the beginning as a part of the onboarding process such as getting access to the all accounts we need, getting the content for the ads, making website adjustments for conversion, developing the ad strategy, creating all the ad copy, and programming the ads into your ad account(s). Continuous maintenance is one of the most important parts of the whole process as ads fatigue, some copy performs better than others, constant split testing is crucial for long term success and maximum return on ad spend, unrelated traffic could be wasting some ad spend, more campaigns and advanced adjustments need to be made as enough data is collected to be constantly getting the highest return on ad spend, and much more. All this is just some of the many reasons why having a professional constantly improving and overlooking your ad account is an absolute must for maximum performance.